Soudure FLF.
Industrial fabrication is a tactile business sold through flat catalogue photos. We rebuilt Soudure FLF's site around interactive Three.js models, so a prospect can turn a part over and understand it before ever picking up the phone.
The challenge
Photographs flatten welded assemblies into something unreadable. The sales team was fielding the same geometry questions on every call.
The site also had to stay editable by a non-technical team and load acceptably on rural connections — two goals that pull directly against shipping 3D assets.
What we built
Compressed, Draco-encoded models that stream in progressively behind a static poster image, so the page is readable immediately and becomes interactive a moment later. On slow connections or reduced-motion settings, the poster simply stays.
Everything around the viewer stayed in WordPress, so the team edits copy and products exactly as they did before.
The outcome
Prospects arrive at calls already understanding the product, and time on product pages more than doubled against the old catalogue layout.
Results
- %
- Longer time on product pages
- Lighthouse performance
- Products modelled in 3D
Screens
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